Because of the limited options (or call them variants) fields in the cart, the customer has to look at long lists of combinations to find just the right one.

Please add more product options or variations.

In this example:

https://www.abthermal.com/aa59163-silicone-rubber-self-fusing-electrical-insulation-tape.html

All the options are discribed in one dropdown list - the first drop down list should just be for width; the second just for thickness, the third for color, etc.

I think 3 or 4 options would get by for most situations of complex parts, but really there should be no limit. Even the most complicated aviation part I can think of has just 6 option levels.

Please add this soon.....  I will send Incomedia staff a nice basket of wine and cheese to enjoy when celebrating the new cart database structure that allows 5 options!