SEO for multiple towns local to me. 
Autor: Peter P.
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Hi
I run a small company that works remotely over the internet, I’m based in a small town in Leicestershire, the name of the town appears on the home page of my website also in the SEO title & meta description and as started to appear in local searches. I would like my website to appear in several towns in the county, when people search for insurance on search engines the free results shown are usually local to their location. Does anyone know a way I could do this, maybe duplicate my home page several times and enter the different town names I want to target in the SEO title & meta description, I’m not sure if this would work or if Google would penalise me.
Kind Regards, Peter
Gepostet am
Hi Peter.
2 options but I prefer the 2nd.
Option 1. Add the names of all the towns you want to show up for in your Home Page with the heading text of "Service Areas Covered" then list the towns below with maybe a little extra text about your services for the specific area.
Example for Electrician:
Service Areas Covered
Market Harborough: I also offer my electrical services in Market Harborough for businesses and residential properties.
Melton Mowbray: If you live in Melton Mowberry I'm only a stone's throw away to assist in ALL electrical emergencies.
Etc, etc...
Option 2. This is what you already touched on which is to make separate pages for each town you want to show up in for search engines.
You can add the name of the service and town to the Header and description Tags of each separate page. (So each page represents one specific area). And then add information to the page including data on the services you offer ensuring you add some text about the town.
I've done this for a couple of my sites and works well. They are semi-duplicate pages but rank well for other towns (depending on the other website competition for the area).
Example site: www.thetahealth.co.za
See my service areas page: www.thetahealth.co.za/health-shops.html
Warning
If you do option 2 make sure the pages have some relatively significant information on so they're not just duplicated pages of each other. Google won't like that so much.
There are other things you can do to rank better but that's another story.
I hope this helps.
Regards,
Nigel