It would be nice if it would be possible to permit the use of fields in the automated acknowledgement emails so that these could be personalised further:

 e.g. the default salutation in the e-commerce order acknowledgement is currently 'Dear Customer' - this can be edited, but only as fixed text.

Fields would allow an alternative personalised greeting of 'Dear [FIRSTNAME] [LASTNAME]' or similar. This information is already available in the automated order summary in the email body, so hopefully shouldn't be too difficult to implement elsewhere as an option?