Mobile first index and indexing of hidden text cells
Author: John W.
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Website X5 has a very nice feature of hiding objects in the smaller viewports, such as lengthy text. Nice to read on a PC, but on a smart phone, seems like a lot of people do not like the long blocks of text. So you can hide various text in the smaller viewports.
Google has gone to a mobile first index a few years back. If a text block cell is hidden in that mobile viewport, but still present in the HTML, is the Google mobile crawler still reading and indexing that text?
By hidden text, I am referring to a cell block being hidden. Not cloaking text in the same color or any devious tactics. And the cell block is being hidden to promote user experience. Not to try to trick anyone.
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I don't think its a mobile first index - what I read some time ago is that they may give more ranking points to a mobile friendly site vs non mobile site if everything else was equal.
We have a number of older sites that are html1, non mobile friendly, and rank better than our competitors new wordpress with fancy parallalax graphics and mobile responsiveness sites.... the only reason we can think of is our content is richer. As far as I'm concerned from my experience seeing this across multiple sites, content is still King.....
You can still beat out a fancy mobile site with poor content with an old site that has lots of good content.