Publisher ID? 
Автор: Joe H.
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what is a publisher ID? and where do we find/get it?
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. . . did you ask Google ?
https://appsbuilder.zendesk.com/hc/en-us/articles/203057308-How-do-I-register-an-AdSense-account-and-get-my-Publisher-ID-and-Slot-Name-