Take care: Google Analytics seems not compliant gdpr in Europe ! 
Author: Axel
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Axel
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anche secondo il CNIL, Google Analytics NON è conforme al GDPR
https://www.cnil.fr/fr/cookies-et-autres-traceurs/regles/questions-reponses-sur-les-mises-en-demeure-de-la-cnil-concernant-lutilisation-de-google-analytics
per l'Italia, attendiamo che il Garante si pronunci...
E queste le alternative a Google Analytics, conformi al GDPR:
https://european-alternatives.eu/category/web-analytics-services