Facebook pixel 
Author: Александр Б.
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Good afternoon. How do I add a Facebook pixel? I need to add a pixel not to the store, but just to the website to see statistics from social networks.
Could you write in detail how to do this?
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You can enter the Facebook pixel code on each page in step 1 'Settings', select 'Stats and code' in the 'Code' section, in 'custom code' 'Before the </HEAD> tag' or individually on each page in step 3 ' Sitemap' in the properties of the affected page in the 'Advanced' area in the same place in 'Custom code'.
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Thank you very much. Everything works)
It's my pleasure.